Meet the Team

Dean’s role as an If U Care Share Trustee 

Dean brings over 30 years of experience in financial services to the charity, with more than two decades as an Independent Financial Adviser. As Key Wealth’s pension specialist, Dean is recognised for his deep expertise in investments and his diligence in providing clients with clear, trustworthy financial guidance tailored to their needs. 

Alongside his professional career, Dean is one of the Founders and has been Chair of If U Care Share Foundation since 2011, our inception as a charity. His leadership and vision have been central to shaping the charity from its earliest days – driving our mission to save lives, support communities and create lasting cultural change around mental health and suicide prevention. Dean’s personal dedication and compassion continue to guide our values and direction. 

Outside of work and the charity, Dean is a passionate football enthusiast. He channels this energy into his role as Manager of Durham Corinthians FC in the Wearside League, bringing the same enthusiasm, teamwork and dedication to the pitch as he does to his professional and charitable endeavours. 

Dean’s blend of professional expertise, community passion and heartfelt purpose makes him an inspiring leader and an invaluable driving force behind the charity’s work.